Five Year Business Plan, Brand Culture, Networking Training, Social Media Campaign
The Brand Marquee
Five-year business and brand plan: Over a period of three months we worked with the LLP equity partners to write a five-year business plan which incorporated a new brand strategy.
The planning process included setting up a brand ambassador programme and devising marketing and business development plans for each of the 11 sectors, the five offices and the four disciplines of structural, civil, geo-technical, environmental, highways and transport.
Brand positioning competition: A staff competition was set up for them to suggest a brand positioning statement that best reflected their practice. The campaign was promoted on social media for clients and others to vote for the winning statement – ‘Your vision, our world’. The winners received an additional day’s holiday as the reward.
Brand Implementation: All marketing communications including content, social media and animations Bid / Tender Submissions: Design of tender documentation and training on pitch presentations.